Using Information system for gaining competitive advantage
The objective in this chapter is to identify basic competitive strategic and to identify several strategic uses of IT. From this chapter also I learn about roles of IT that is in reengineering most business process can sustainability increases process efficiency, improve communication, and facilities collaboration. That roles we can look the business process can be on time, effectively process and although the area not same place and cultures but the communication still run for especially to sharing learning and something.
Besides that, from this topic the lecture does some activities. That activities is discussion to group member about how has IS assists business flourished nowadays? In the activities what I get is the example of company is airline service such as airasia.com. the airasia used difference strategic to tackle their customers for examples airasia provide many offer only for the one address web. The several offer include booking tickets, food services offer in airplane, VIP seats, advertise about hotels provide, some from that web the customer by offered from airasia promotion price of tickets airplane, from the country to another country, Malaysian to Indonesian.
Technology is no longer an afterthought in business strategic but the cause and driver. That is because technology can help the organization on business especially to take part on the competitive advantages and give information from using the system such as gain competitive advantages. For more clearly, competitive advantages look for in a global world the advantages based on economic of scale are the most durable in protecting incumbent firms from the unbridled competition that eliminates profit. Profitability therefore depends on the ability of a firm to dominate a particular market[1]. That why the strategic information system very important in development organization to apply.
Last but not least, from the topic on week two I learn about five competitive strategic that is, based on cost leadership, differentiation strategy, innovation strategy, and growth and alliance strategy. All the strategy I can conclude different organization used different strategic to attract their customer but although different but all organization usage IT for improve and develop performance in organization to became marketability organization. For examples, on cost leadership Airline Company, the company produce same product it is tickets to fly, Malaysia airlines and Airasia.com. The competitive strategic Airasia.com used cost leadership compare to Malaysia airline with provide lower cost and give promotion price to attract the customers by using purchasing on IT.
[1] Bruce c. Greenwald & Judd Kahn, ‘The irrational fear that someone in china will take your job’.2009.pg-104
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